{"product_id":"do-purpose-new-edition-why-brands-with-a-purpose-do-better-and-matter-more-9781914168505","title":"Do Purpose New Edition: Why Brands with a Purpose Do Better and Matter More.","description":"\u003cp\u003e\"Brands with purpose aren't accidental; they're meticulously crafted.\" - Sophie Bambuck, Chief Marketing Officer, The North Face \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe most important brands in the world make us feel something.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThey do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose. \u003cp\u003e\u003c\/p\u003eYes, we love the product they make. But the thing we love most about them is the change they are making. \u003cp\u003e\u003c\/p\u003ePurpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story. It builds your teams, and it defines your culture. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eDo Purpose\u003c\/i\u003e, David Hieatt shares insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don't just make something, but change something as well.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Hieatt\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Do Book Co.\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/05\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.00h x 4.70w x 0.80d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781914168505","brand":"Ingram","offers":[{"title":"Default Title","offer_id":46318651146454,"sku":"9781914168505","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/1660\/5398\/files\/img_bb6b1116-48d8-4bcc-8561-7936499b071f.jpg?v=1731670116","url":"https:\/\/bookclubonmain.com\/products\/do-purpose-new-edition-why-brands-with-a-purpose-do-better-and-matter-more-9781914168505","provider":"Book Club On Main","version":"1.0","type":"link"}