{"title":"Staff Picks","description":"Shop our top picks","products":[{"product_id":"everybody-writes-your-new-and-improved-go-to-guide-to-creating-ridiculously-good-content-9781119854166","title":"Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content","description":"\u003cp\u003e\u003cb\u003eA hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn the newly revised and updated edition of \u003ci\u003eEverybody Writes, \u003c\/i\u003emarketer and author Ann Handley improves on her \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling book that's helped hundreds of thousands become better, more confident writers. \u003c\/p\u003e\u003cp\u003eIn this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. \u003c\/p\u003e\u003cp\u003eThis new edition also includes: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAll-new examples, tools, resources\u003c\/li\u003e \u003cli\u003eUpdated step-by-step writing framework\u003c\/li\u003e \u003cli\u003eAdded and expanded chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about what works today)\u003c\/li\u003e \u003cli\u003eThe same witty and practical how-to approach\u003c\/li\u003e \u003cli\u003eHow to attract and retain customers with stellar online communication\u003c\/li\u003e \u003cli\u003eHow to choose your words well, sparingly, and with honest empathy for your customers\u003c\/li\u003e \u003cli\u003eBest practices and ideas for crafting credible, trustworthy content \u003c\/li\u003e \u003cli\u003e\"Things Marketers Write\" The fundamentals of 19 specific kinds of content that marketers like you write\u003c\/li\u003e \u003cli\u003eInspiration. Confidence. Fun.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn this book, you'll discover: \u003c\/p\u003e\u003cp\u003eContent marketing has evolved. Yet writing matters more than ever. \u003c\/p\u003e\u003cp\u003eIn this new edition of \u003ci\u003eEverybody Writes\u003c\/i\u003e, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ann Handley\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/25\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.38w x 1.43d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119854166\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eANN HANDLEY\u003c\/b\u003e is a \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in \u003ci\u003eEntrepreneur\u003c\/i\u003e, the \u003ci\u003eWall Street Journal\u003c\/i\u003e, NPR, Chicago Public Radio, and the \u003ci\u003eFinancial Times\u003c\/i\u003e. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter. \u003c\/p\u003e\u003cp\u003eShe is the world's first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally. \u003c\/p\u003e\u003cp\u003eAnn is also a mom, dog person, and writer. Her favorite food is kale salad. But don't hold that against her.\u003cbr\u003e\u003c\/p\u003e","brand":"Ingram","offers":[{"title":"Default Title","offer_id":44215508500694,"sku":"9781119854166","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/1660\/5398\/products\/img_00eed768-5f78-44ce-b8c9-cd7d0e275588.jpg?v=1684848331"},{"product_id":"carrie-soto-is-back-9780593158708","title":"Carrie Soto Is Back","description":"\u003cp\u003e\u003cb\u003e#1 \u003ci\u003eNEW YORK TIMES \u003c\/i\u003eBESTSELLER - \"An epic adventure about a female athlete perhaps past her prime, brought back to the tennis court for one last grand slam\" (\u003ci\u003eElle\u003c\/i\u003e), from the author of \u003ci\u003eMalibu Rising, Daisy Jones \u0026amp; The Six, \u003c\/i\u003e and \u003ci\u003eThe Seven Husbands of Evelyn Hugo\u003c\/i\u003e \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\"A heart-filled novel about an iconic and persevering father and daughter.\"--\u003ci\u003eTime\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\"Gorgeous. The kind of sharp, smart, potent book you have to set aside every few pages just to catch your breath. I'll take a piece of Carrie Soto forward with me in life and be a little better for it.\"--Emily Henry, author of \u003ci\u003eBook Lovers\u003c\/i\u003e and \u003ci\u003eBeach Read\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eONE OF THE BEST BOOKS OF THE YEAR: \u003ci\u003eTime, \u003c\/i\u003eNPR, \u003ci\u003e PopSugar, Glamour, Reader's Digest\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCarrie Soto is fierce, and her determination to win at any cost has not made her popular. But by the time she retires from tennis, she is the best player the world has ever seen. She has shattered every record and claimed twenty Grand Slam titles. And if you ask Carrie, she is entitled to every one. She sacrificed nearly everything to become the best, with her father, Javier, as her coach. A former champion himself, Javier has trained her since the age of two.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBut six years after her retirement, Carrie finds herself sitting in the stands of the 1994 US Open, watching her record be taken from her by a brutal, stunning player named Nicki Chan.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAt thirty-seven years old, Carrie makes the monumental decision to come out of retirement and be coached by her father for one last year in an attempt to reclaim her record. Even if the sports media says that they never liked \"the Battle-Axe\" anyway. Even if her body doesn't move as fast as it did. And even if it means swallowing her pride to train with a man she once almost opened her heart to: Bowe Huntley. Like her, he has something to prove before he gives up the game forever.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIn spite of it all, Carrie Soto is back, for one epic final season. In this riveting and unforgettable novel, Taylor Jenkins Reid tells her most vulnerable, emotional story yet.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Taylor Jenkins Reid\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ballantine Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/06\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.98h x 5.33w x 0.86d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780593158708\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eTaylor Jenkins Reid\u003c\/b\u003e is the #1 \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of eight novels, including \u003ci\u003eCarrie Soto Is Back, Malibu Rising, Daisy Jones \u0026amp; The Six, \u003c\/i\u003e and \u003ci\u003eThe Seven Husbands of Evelyn Hugo\u003c\/i\u003e. She lives in Los Angeles with her husband and their daughter.\u003cbr\u003e\u003c\/p\u003e","brand":"Ingram","offers":[{"title":"Default Title","offer_id":44229020057814,"sku":"9780593158708","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/1660\/5398\/files\/img_34193d0c-3a5f-4957-8b4b-d3bbb6cb4682.jpg?v=1719890358"},{"product_id":"babel-or-the-necessity-of-violence-an-arcane-history-of-the-oxford-translators-revolution-9780063021433","title":"Babel: Or the Necessity of Violence: An Arcane History of the Oxford Translators' Revolution","description":"\u003cp\u003e\u003cstrong\u003eInstant #1 \u003cem\u003eNew York Times \u003c\/em\u003eBestseller from the author of \u003cem\u003eThe Poppy War\u003c\/em\u003e \u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"Absolutely phenomenal. One of the most brilliant, razor-sharp books I've had the pleasure of reading that isn't just an alternative fantastical history, but an interrogative one; one that grabs colonial history and the Industrial Revolution, turns it over, and shakes it out.\" -- Shannon Chakraborty, bestselling author of \u003cem\u003eThe City of Brass\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFrom award-winning author R. F. Kuang comes \u003cem\u003eBabel\u003c\/em\u003e, a thematic response to \u003cem\u003eThe Secret History\u003c\/em\u003e and a tonal retort to \u003cem\u003eJonathan Strange \u0026amp; Mr. Norrell \u003c\/em\u003ethat grapples with student revolutions, colonial resistance, and the use of language and translation as the dominating tool of the British empire.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eTraduttore, traditore\u003c\/em\u003e: An act of translation is always an act of betrayal.\u003c\/p\u003e\u003cp\u003e1828. Robin Swift, orphaned by cholera in Canton, is brought to London by the mysterious Professor Lovell. There, he trains for years in Latin, Ancient Greek, and Chinese, all in preparation for the day he'll enroll in Oxford University's prestigious Royal Institute of Translation--also known as Babel.\u003c\/p\u003e\u003cp\u003eBabel is the world's center for translation and, more importantly, magic. Silver working--the art of manifesting the meaning lost in translation using enchanted silver bars--has made the British unparalleled in power, as its knowledge serves the Empire's quest for colonization.\u003c\/p\u003e\u003cp\u003eFor Robin, Oxford is a utopia dedicated to the pursuit of knowledge. But knowledge obeys power, and as a Chinese boy raised in Britain, Robin realizes serving Babel means betraying his motherland. As his studies progress, Robin finds himself caught between Babel and the shadowy Hermes Society, an organization dedicated to stopping imperial expansion. When Britain pursues an unjust war with China over silver and opium, Robin must decide...\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCan powerful institutions be changed from within, or does revolution always require violence? \u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e R. F. Kuang\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harper Voyager\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/29\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 560\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.90h x 5.20w x 1.40d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780063021433\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBookPage\u003c\/i\u003e 08\/01\/2022","brand":"Ingram","offers":[{"title":"Default Title","offer_id":44430407696598,"sku":"9780063021433","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/1660\/5398\/files\/img_5f34d4ac-7563-4668-a352-31939f698077.jpg?v=1726226922"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/1660\/5398\/collections\/IMG_6559.jpg?v=1706588280","url":"https:\/\/bookclubonmain.com\/collections\/staff-picks.oembed","provider":"Book Club On Main","version":"1.0","type":"link"}